I’ll tell ya what, I am sick and tired of hearing SEO is dead, or SEO is dying. Today, I was following a thread on OpenForum where a business owner was discussing this very topic and it just made my angry… hence here’s my post about it 🙂
My definition of SEO is very simple, SEO is the process of optimizing a web page to become more relevant for keyword themes or topics and gain more visibility in the search engines. This includes keyword research, competitive analysis, technical SEO analysis, and web page optimization for both the search engines as well as users. That’s it… that is SEO and I don’t see how that will ever die.
Now, you’re probably thinking, what about link building? Social sharing? Those are a part of SEO. I disagree. Link building, social sharing, content promotion, etc are all a part of website promotion, which has absolutely nothing to do with the physical optimization of a web page for users and the search engines. Yes, it supports your SEO, however, it, in and of itself, is not SEO. Sorry to burst your bubble.
So here you go… I’ll leave you with this image from Moz… the perfectly optimized web page. Study this, know it like the back of your hand, and execute this on every page of your website. That my friends is SEO. You’re welcome!