I’m listening to a new book, well, not a new book, but new to me called Think Big and Kick Ass In Business And Life by Donald Trump. Last night while driving home from the office he said something that made me think deeply about how I approach problems and solutions and realized that I’ve been doing it all wrong.
He said something along the lines of “can you imagine what you might accomplish if you stop wasting time focusing on the problem and instead putting it toward the solution”. My mind was blown and what’s sad is that it was blown by such a simple concept!
I think back to some of the problems I’ve faced over the last month… the biggest, we need to grow revenue as quickly as possible across all three companies. What does the average person do when they hear that? They begin strategizing and writing down every way they can grow revenue, meeting together to discuss, going back to the drawing board, meeting together again, etc. Before you know it, you’ve sunk countless hours into strategizing without any action. Freaking A!
Let’s take another recent problem… oh no, my keyword data is gone from analytics! I can’t tell you how many hours I was consumed with this issue let alone everyone else in the digital marketing space. I saw hundreds of blog posts being written about it and how it is such a bad thing. I saw thousands of tweets about it as well. Now that I think about it, it’s actually quite disgusting how much time and effort went into focusing on the problem at hand instead of the solution. Our solution of course is to focus on what we can impact positively and ensure we can track conversions across traffic sources (organic, paid, social, referral, etc).
I’ll tell ya what, even though Donald Trump comes off as a you know what, he’s a smart dude and if this is the only thing I get out of his book, then it was worth the eight hours of listen time because starting yesterday, I will approach problems and solutions far differently.