Here’s an interesting post to follow up my last… I’m listening to David Meerman Scott‘s book, The New Rules of Marketing and PR and he made a very intriguing statement… marketing is not about your agency winning awards, it’s about your business winning customers… or something along those lines 🙂
When I worked for SEO.com, we won all sorts of awards. We were on the Inc. 500 and we won all sorts of local awards for fastest growing company in Utah, etc. It was fun, it was exciting, it was something we wanted to brag about… a lot! It was so fun and exciting, that’s all I’ve wanted for my new company… awards, awards, and more awards!
Well, that’s until this afternoon when I had a huge reality check (thanks Mr. Scott). Marketing isn’t about us winning awards and being awesome… it’s about our clients winning. It’s about our clients growing their businesses. It’s about them winning the big awards. Freaking A, right?
It will still be cool if and when we win some awards, but this honestly changed my perspective of why I do what I do each and every day and that’s a blessing in and of itself.
Image via JeffBullas.com