So, I am a firm believer that the foundational principles of online marketing NEVER, EVER change. Yes, algorithms change, yes, tactics change, but the foundational strategies never die. Because of this, I read a lot of marketing books… well, maybe not read, but I listen to them to and from the office each day as my commute is around 45 minutes each way.
About 90% of what I hear is nothing new to me, but a lot of it brings back ideas of strategies and tactics I may have forgotten about or pushed aside for new and exciting ones. This is very helpful for me when putting together campaigns for my clients as sometimes you have to go back to the basics to build a solid foundation.
Well, enough of that… in my post today, I wanted to run through the best digital marketing books that I’ve read over the last few years that I highly recommend to anyone currently employed as a digital marketer or anyone looking to get into the industry.
Optimize by Lee Odden
The New Rules of Marketing & PR by David Meerman Scott
Content Strategy For The Web by Kristina Halvorsen & Melissa Rach
The Ultimate Guide To Link Building by Garrett French & Eric Ward
Search Engine Optimization Secrets by Danny Dover
Accelerate by Arnie Kuenn
Unmarketing by Scott Stratton
Web Analytics 2.0 by Avinash
If you have any other marketing books you’d recommend, I’d love to hear about them in the comments below.