The Best of The Best Digital Marketing Books

books460So, I am a firm believer that the foundational principles of online marketing NEVER, EVER change. Yes, algorithms change, yes, tactics change, but the foundational strategies never die. Because of this, I read a lot of marketing books… well, maybe not read, but I listen to them to and from the office each day as my commute is around 45 minutes each way.

About 90% of what I hear is nothing new to me, but a lot of it brings back ideas of strategies and tactics I may have forgotten about or pushed aside for new and exciting ones. This is very helpful for me when putting together campaigns for my clients as sometimes you have to go back to the basics to build a solid foundation.

Well, enough of that… in my post today, I wanted to run through the best digital marketing books that I’ve read over the last few years that I highly recommend to anyone currently employed as a digital marketer or anyone looking to get into the industry.

Optimize by Lee Odden

The New Rules of Marketing & PR by David Meerman Scott

Content Strategy For The Web by Kristina Halvorsen & Melissa Rach

The Ultimate Guide To Link Building by Garrett French & Eric Ward

Search Engine Optimization Secrets by Danny Dover

Accelerate by Arnie Kuenn

Unmarketing by Scott Stratton

Web Analytics 2.0 by Avinash

If you have any other marketing books you’d recommend, I’d love to hear about them in the comments below.